Colchester Garrison, Sodexo
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The Company

Sodexo is a worldwide leader in facilities management services and has partnered with Digital Messaging Company to provide and manage digital signage in the United Kingdom.

Sodexo Defence manages a large estate of Junior Ranks Diners and installed digital menu boards across all restaurants, starting with the Merville Barracks in Colchester. Screen management was also a key issue when searching for a digital signage solution.

Case Study - Colchester Garrison, Sodexo

The Challenge

Sodexo Defence had launched the new ‘pay as you dine’ (PAYD) service, and wanted to drive compliance with other sites to an agreed menu cycle. The digital menu board system would facilitate this, whilst at the same time influencing purchase decisions and increase sales from promotions and higher margin items.

The technology would also improve the visual appearance and aesthetics of the diners, whilst improving efficiencies centrally and on-site from the ease of menu management, including printing and associated costs.

 

Case Study - Colchester Garrison, Sodexo
Digital Messaging Company have been a pleasure to deal with throughout the mobilisation of our new restaurant facility in Colchester. The screens had been checked and were up and running prior to the launch date with all content managed quickly and efficiently. Any issues with content or last minute changes were dealt with very professionally and resolved quickly with minimum fuss.
Catrin White
Marketing Director, Sodexo Defence
Digital Messaging Company ensured that there were clear lines of communication, even going so far as to have a team member on site for the first days of the mobilisation to ensure that the screens were working both technically and displaying the correct messaging at the right times. The screens and menu content look fantastic, adding to the look and feel of the new restaurant, and we look forward to rolling out further screens with Digital Messaging Company at other sites in the coming months.
Catrin White
Marketing Director, Sodexo Defence

The Solution

Digital Messaging Company delivered a fully managed, end-to-end digital signage solution including 16 Samsung SMART Signage LED screens across 2 diners. The Colchester site uses 3 Portrait entrance screens to display the opening times and showcase daily promotional offers, whilst the other 13 screens are used to display menu content above the counter in the diners.

The onscreen menu display is split with the left hand side showcasing imagery of the dish items and seasonal promotional offers, whilst the right hand side displays the menu specific to that counter, day of the week and time of day. DMC’s installation team worked in tandem with Sodexo’s on-site contractor and project management team to ensure screens were installed and connected to the network in a timely manner.

Through the extensive content management service provided, DMC ensure that the correct menu items and pricing are displayed. Using Signagelive, a cloud based digital signage software solution, DMC controls and deploys the content remotely following installation, saving significant time for Sodexo to focus on delivering their own core services.

Case Study - Colchester Garrison, Sodexo

The Conclusion

Since the restaurants went live, the feedback on the screens, the content and the service provided by DMC has been extremely positive. Sodexo Defence has since expanded the solution to over 25 diners in the UK and abroad.

Case Study - Colchester Garrison, Sodexo

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